CLIENT CASE STUDIES
- GEORGE WIMPEY
BUILDING A BETTER
audit for home-builder
was brought in by George Wimpey to conduct a full
communications audit to identify opportunities to increase
the effectiveness and efficiency of its branding within a
highly competitive market.
The final report saw Mantra make tactical and
strategic recommendations to enable George Wimpey to
expand upon its communications policy.
The audit included a review of the communications material
of George Wimpey and two main competitors in order to
identify strengths and weaknesses. The material analysed
Mantra also evaluated a sample of editorial material,
(retrieved over a four month period) comparing share of
voice, type of coverage, issue and message content for
Mantra highlighted the potential use of PR as an effective
The media analysis for George Wimpey and
competitors found coverage biased towards corporate
issues, containing very few brand positioning messages.
Mantra also identified a number of ways in which George
Wimpey could standardise and improve its communications, creating
stronger company association and recognition
better promotion of the brand and George Wimpey’s
In a competitive and at times unstable industry, Mantra
helped to provide George Wimpey with the opportunity
to build its reputation on solid foundations.