Facing up to the challenges
of today’s marketplace
brands now face an increasingly complex
There is more competition, with new
entrants challenging for market share.
New channels and new markets are
opening up with alarming regularity.
the same time, stakeholders are becoming more
demanding, better informed and less likely to
Focusing on stakeholders -
the key to future growth
business environment becomes more complex, it
is essential to know what messages
stakeholders receive about your business.
Making sure the message
hits its target
need to trust in the business and to be able
to have pride in what they do.
and suppliers need your business to be
credible through profitability, stability and
good growth prospects.
rely on you to provide quality products and
excellent customer service.
expects your business to show a responsible
attitude to the community and the environment.
messages your business sends to each these
stakeholders will dramatically affect your
exists to help you achieve your tactical and
strategic objectives in protecting,
maintaining and enhancing reputation.