Crisis Management
  First Great Western
  Ipswich Borough Council
  George Wimpey
  South Northants Council


Mantra delivers clarity and focus to communications

Mantra was commissioned by South Northamptonshire Council to provide a framework for developing a four year communications strategy and plan for delivery, running for the period 2004-2007.  Key to developing the framework was having the strategic objectives directly linked to the Council’s vision and aims.

The framework for the communications plan focused on ensuring the Council had in place policies and actions to ensure effective communications with its residents, the general public, stakeholders, businesses and partners.

Our work with South Northamptonshire Council had a strong internal focus, and the communications plan was built around identifying key aspects of the Council’s overall strategy that were vital for employees to understand in order for them to be able to effectively communicate these key points to external communities and stakeholder groups.

Measurement of progress against the strategy was key in creating the plan for delivery, breaking down each objective and looking at key messages to be communicated to the appropriate audiences, as well as tracking accountability, responsibility and action points at each stage of the process.

Further to this, we provided consultancy and advice on creating a communications protocol and style guide for the delivery future communications strategies and tactical plans.

At a time when the image of local government is under heavy scrutiny, Mantra has provided the council with a solid platform on which to base their communications structure and branding for the new millennium.

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