Bespoke
research is vital to the success of every
business, no matter how large or small your
organisation.
Our
research can improve understanding of your
organisation’s brand, services and processes
through focusing on the perceptions,
expectations and experiences of your key
stakeholders.
We
specialise in quantitative and qualitative
techniques and provide analysis focussed on
enabling the creation and evaluation of
effective marketing programmes.
Techniques
include:
- Continuous
and ad hoc research
- Selection
of sampling techniques
- Questionnaire
design
- Focus
group facilitation
- Interviews
In depth
Face
to face
Telephone
Mail
Diary
- Bespoke
data base construction
- Data
and analysis tables in MS Access and Excel
Market
research is a powerful management tool, which
can be further enhanced when integrated with
quantitative media analysis.
Mantra
has carried out market research for a number
of organisations in a variety of sectors
including:
- Apple
Computers
- BT
- Gateway
Computers
- Gemplus
- Hythe
Offset
- Instinet
- Kimberly
Clark
- Schlumberger
- VisitBritain
As
previously mentioned, we can construct our
research efforts so that where appropriate the
results correlate with existing research and
formats, not only providing a more holistic
picture of communications but also making sure
that existing resources are used to maximum
benefit.
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