Bespoke research is vital to the success of every business, no matter how large or small your organisation. 

Our research can improve understanding of your organisation’s brand, services and processes through focusing on the perceptions, expectations and experiences of your key stakeholders.

We specialise in quantitative and qualitative techniques and provide analysis focussed on enabling the creation and evaluation of effective marketing programmes. 

Techniques include: 

• Continuous and ad hoc research
• Selection of sampling techniques
• Questionnaire design
• Focus group facilitation
• Interviews
  
     In depth

Face to face
                Telephone
                Mail
                Diary

• Bespoke data base construction
• Data and analysis tables in MS Access and Excel

Market research is a powerful management tool, which can be further enhanced when integrated with quantitative media analysis.

Mantra has carried out market research for a number of organisations in a variety of sectors including: 

• Apple Computers
• BT
• Gateway Computers
• Gemplus
• Hythe Offset
• Instinet
• Kimberly Clark
• Schlumberger 
• VisitBritain

As previously mentioned, we can construct our research efforts so that where appropriate the results correlate with existing research and formats, not only providing a more holistic picture of communications but also making sure that existing resources are used to maximum benefit.