is a growing realisation that in order to
control a company’s image and make a
reputation or brand manageable, they must be
this extent, PR and Marketing practitioners
are increasingly being required to justify
their expenditure through showing return on
investment, demonstrate their contribution to
achieving organisational goals and impact on
the bottom line.
was formed to provide clients with a one-stop
solution for their communications research and
Our core business of media analysis has
been widened to include Internet profiling,
measurement and benchmarking of the
communications tools in place.
experience and expertise in developing
tailored solutions for communications research
enables our clients to measure the success of
their company’s marketing and public
relations aims and objectives.
market research, media evaluation and
communications planning, Mantra enables you
your proactive and reactive communications
more effective and accountable through the
provision of timely information on
achievement against PR objectives,
enabling you to analyse trends.
your organisation’s reputation
within the media, what is being reported
by the journalists, determining who are
your media friends and enemies.
the power of your brands and the strength
of your corporate image
your position against your competitors,
looking at share of voice and the quality
of communications against your own.
how your messages are being reported
within the media i.e. customer service.
tactical and strategic plans to improve
the effect of your communications on your
stakeholders, tracking change in their
behaviour and attitudes
the impact of communications on the bottom
making communications more effective and
accountable, you are able to make key
decisions on the best way to protect, maintain
and enhance both your company’s brand and
broadcast and online evaluation
Mantra can be used as a flexible management
tool, to analyse progress against tactical and
strategic plans. Facilitating quantitative and
qualitative benchmarking, which in turn allows
practical setting of targets, Mantra can track
for key corporate issues and campaigns,
products & services across different
markets, key messages (and how favourable they
are), journalists and editorial coverage, as
well as spokespeople (both internal and third
party) and media sectors (from country-wide
down to individual publication).
of this information is both understandable and
actionable, and we make sure we deliver it
whenever you need it in the format that best
meets your needs.
Competitor Intelligence - Market
Establish exactly how you compare against your
competitors, identifying their strengths and
weaknesses and any changes in communications
Mantra comprehensive evaluation process
allows for full benchmarking on a tactical and
strategic level, tracking for corporate
reputation, product reviews, media sectors
(down to individual publication) and key
Evaluating existing client and industry
coverage, it is possible to set tactical and
strategic targets on a number of areas
fundamental to the PR Plan (such as share of
voice, audience reach and message
penetration), which can then be continuously
checked against by using ongoing evaluation.
on the opinions of key stakeholders, be they
investors, journalists, customers or lobby
groups can also be fed into the PR Plan.
Revisiting these key players again
during the PR Plan should clearly identify any
attitude or behaviour shifts, while a final
review after the PR Plan has finished will
enable you to judge exactly how successful the
PR Plan has been and for example, when tied in
with sales figures, what impact the PR Plan
has had on the bottom line.
Where time and accuracy is critical, Mantra
can provide you with all the up-to-the-minute
information to effectively manage your
communications when under pressure.
Detailed analysis of all the key issues
affecting your reputation, tracking for
spokespeople, analysts, and third party
opinions to ensure all tactical activity is
One of the most important tools that Mantra
offers is the ability to provide a strategic
management tool - tracking for key media
activity over time.
This enables you to benchmark campaigns
year on year, identifying where and how
changes to the campaign have influenced the
level and type of coverage in the media.
It also allows to track for strategic
development and change, helping you to see
that you are achieving your long-term
objectives in delivering the communications
Use Mantra to determine how efficient and
effective individual campaigns have been, all
of this within the bigger picture of the
overall communications strategy.
We can help you determine whether the
objectives have been met, and what the return
is for your investment and how well it has
been aligned with the longer-term strategy.