Issues Management Division offers state of the
art, results-orientated analysis that, in
common with all Mantra services, add value and
competitive edge to public relations
will an audit and analysis of issues enhance
public relation is much more than
is what the organisation does and not
just what it says
public relations people are not just the
voice of the organisation;
the eyes and ears, even the custodians
public relations is about high-ground
values not spin, or whitewash;
win the reputations they deserve
public relations effectiveness is measured
in goodwill and support;
attitudes encourage positive actions
managers of the function are really the
managers of reputation;
reputation is a major factor in every
public relations is a strategic function that
should help ensure corporate policies and
major decisions win the maximum support of key
publics that the organisation depends on for
programme ever developed should be built upon
an understanding of issues facing the
organisation not just today, but those coming
up over the horizon; this approach adds
competitive edge and substantial market
What an issues
audit can offer
Good public relations programmes should not be
built alone around the news and the media,
however important these might be.
News-based programmes risk the messages
getting distorted or the organisation
competing on an agenda that it cannot control.
How often do chief executives find this
approach ends in a disappointing presentation
of the corporation, its products and services,
the calibre of its people and what it is
trying to achieve?
business activity into news material can only
succeed if it meets the needs of the editors
and journalists working in media sectors that
matter to the various audiences the company is
trying to influence.
But the journalists’ job is to
discuss what is different what is new, what is
Is that always what the organisation
wants to project?
monitoring, researching and evaluating the
positive, negative and neutral issues within
which the organisation operates, the Issues
Analysis Division of Mantra can develop
polices for communications that really works.
This can minimise risks and maximise
And the company that is on top of the
issues, will have the massive advantage of
thought-through policies and will understand
all the implications that each brings.
A visionary appraisal of issues and an
intelligent analysis of these can add real
impact, the essence of good media coverage.
course, through such detailed and thoughtful
analysis, we can also help clients develop
programmes that present the company values and
ambitions; position senior executives as
authorities in their sectors; manage media
activity; promote products and services;
monitor perceptions; build relations with all
the publics that the organisation depends upon
for success; and evaluate performance to
deliver the highest communications value.
Services from Mantra
offer the world’s first issues auditing
This covers monitoring and evaluating
all issues here today and coming up over the
horizon. The recommendations from this minimises the risk from those
that are potentially negative, maximises the
benefits from the positives.
Experience shows that many are actually
neutral and that, often, organisations do not
recognise the potential in these.
Issues that affect every organisation
in the sector equally provide major
opportunities for building competitive edge.
Such an audit can unite all company
disciplines in a powerful focus on what really
matters for success.
It can be undertaken in weeks and
usually at a cost of 10% or less of the
marketing or communications budgets.
It will offer valuable insights and
guidance to all communications, sales and
do companies know they are spending their
communications budgets effectively and in the
A communications audit checks all
activities and compares these with all the
audiences upon whose goodwill the organisation
Then we look at the perceptions across
these groups and how they are being influenced
by the communications efforts.
From this comes an analysis that can
precisely pinpoint the value of the efforts,
strengths that could be reinforced, any
weaknesses, gaps or overlaps and what
management should do to improve the current
effectiveness. In some cases, this will show how to focus activities and
make savings of 15% or more.
communications consultancy and planning
division offers advisory services that help
shape public relations, advertising,
marketing, customer care and other
Our services run in parallel with
existing activities to help develop planning
We have proven methods that mean the
organisation’s communications are working to
measurable objectives and not vague aims.
Programmes that deliver against
objectives that can be measured represent real
performance. We can advise on proven processes that give precise control
Our professionals can help introduce
effective and simple processes for managing
the development of relationships and the
measurement of performance. From these approaches, we can plan programmes of activity to
achieve measurable results that not only
demonstrate the value generated but precisely
identify areas for improvement.