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Best Practice Forum


The Communicators' Best Practice Forum is an informal discussion group, sponsored by Mantra, under an initiative by chairman, Brian Moore MIPR. The group runs a series of forthcoming seminars for senior communications professionals; these are looking at the influence that public relations and public affairs professionals can (or should?) have on the formulation of policy and strategy at the highest levels.

The aim is to share thoughts, to challenge opinion and, particularly, to compare the experiences of key communicators from the public and private sectors.  Each seminar brings together a maximum of 30 senior practitioners.  Speakers will explore how communications can be managed to generate maximum impact, both in terms of achieving key business objectives and as a management discipline; participants at the events will have full opportunities to review or challenge any assertions or perspectives.  We will be particularly looking for views based on substantial experience or validated study.

To date, our series of seminars has looked at the following issues dictating the PR industry;

1. ‘Should strategy influence communications…or communications influence strategy’
2. ‘Public relations: communicating the brand’
3. ‘Public relations and branding for customer retention’
4. ‘Public relations - winning the boardroom battle’
5. ‘Effective communications for effective stakeholder management’

Here's some of the feedback we've received from participants at previous BPF seminars:

''The best thing I have attended this year"
Head of PR & Communications, Financial Services Company

''Many thanks again - an excellent event"
Head of Marketing & Communications, Public Sector

"I am rejuvenated [about communications] again"
Director of Corporate Communications, Public Sector

''Excellent value, in sharp comparison with other such events" 
Senior Independent Public Affairs Adviser

For more information, please contact the Best Practice Forum on info@bestpracticeforum.net or call 07885 970770.

Alternatively, you can visit the Best Practice Forum website here.

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