US - BEST PRACTICE FORUM
Communicators' Best Practice Forum is an informal
discussion group, sponsored by Mantra, under an initiative
by chairman, Brian Moore MIPR. The group runs a series of
forthcoming seminars for senior communications
professionals; these are looking at the influence that
public relations and public affairs professionals can (or
should?) have on the formulation of policy and strategy at
the highest levels.
aim is to share thoughts, to challenge opinion and,
particularly, to compare the experiences of key
communicators from the public and private sectors.
Each seminar brings together a maximum of 30 senior
Speakers will explore how communications can be
managed to generate maximum impact, both in terms of
achieving key business objectives and as a management
discipline; participants at the events will have full
opportunities to review or challenge any assertions or
We will be particularly looking for views based on
substantial experience or validated study.
To date, our series of seminars has looked
at the following issues dictating the PR industry;
1. ‘Should strategy influence communications…or
communications influence strategy’
2. ‘Public relations: communicating the brand’
3. ‘Public relations and branding for customer retention’
4. ‘Public relations - winning the boardroom battle’
5. ‘Effective communications for effective stakeholder
some of the feedback we've received from participants at
previous BPF seminars:
best thing I have attended this year"
of PR & Communications, Financial Services Company
thanks again - an excellent event"
of Marketing & Communications, Public Sector
am rejuvenated [about communications] again"
of Corporate Communications, Public Sector
value, in sharp comparison with other such events"
Independent Public Affairs Adviser
more information, please contact the Best Practice Forum
or call 07885 970770.
Alternatively, you can
visit the Best Practice Forum website