Name of Customer

Brief description of services undertaken

VISITBRITAIN

International and UK coverage analysed on a project basis.  Media analysis supported with journalist surveys. Results designed to be integrated with existing research on ‘buyer’ behaviour.

BRITISH AMERICAN TOBACCO 

Media analysis and Internet monitoring to support crisis management at international level. 

LAUREUS WORLD SPORTS AWARDS

Global brand tracking for key sponsors & spokespeople/representatives.  High volume of broadcast coverage handled.  Reports on individual countries showing value of brand coverage.

KIMBERLY-CLARK

Europe-wide media analysis, journalist surveys and desk research (intelligence gathering on key stakeholder groups).  Heavy focus on benchmarking with industry leaders and key stakeholder groups.

ROYAL MAIL 

Commercial focus at international level for corporate and product issues as well as detailed reporting of residual and proactive communications, down to regional level (postcode).  Issues tracking, monitoring for opinion changes amongst key stakeholder groups.

HM REVENUE & CUSTOMS

For the past seven years we have provided national media evaluation.  This helps to assess media reporting of specific issues and identify the most active and important stakeholders.  Results are also broken down by policy area and regional unit.

ROLLS-ROYCE 

Focus on coverage at national/business level, defining penetration and impact of key messages, as well as identifying successful targeting of key media and journalists. 

FIRST GREAT WESTERN

Focus on coverage primarily at regional level, defining penetration and impact of key messages.  Detailed monitoring/tracking of key industry spokespeople and stakeholder groups